personal data protection.

the protection of personal data matters to us. when processing personal data, we act in compliance with Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR) and Act No. 18/2018 Coll. on the protection of personal data.

this section explains what personal data we collect about you when you use our website, for what purpose we use it, and what rights you are entitled to in connection with its processing.

when you use our website, we may process the following categories of data:

data collected automatically when visiting the website

when you visit our website, technical data may be collected automatically, for example:

• IP address
• device type
• browser and operating system type
• pages visited
• time spent on the site
• traffic source (e.g. an advertisement or a search engine)

this data is used primarily to analyse traffic, improve the functionality of the website, and optimise marketing campaigns.

data obtained through forms

if you contact us through a form on our website, we may process in particular the following data:

• first and last name
• e-mail address
• phone number (if provided)
• company name (if provided)
• content of the message or enquiry

we process this data solely for the purpose of responding to your enquiry or communicating about our services.

we process your personal data primarily for the following purposes:

• communication with parties interested in our services
• handling enquiries submitted via the form
• website traffic analytics
• measuring the success of marketing campaigns
• improving the functionality and content of the website
• marketing and remarketing activities

we process your personal data on the basis of:

• the consent of the data subject — e.g. for marketing cookies
• the legitimate interest of the controller — e.g. traffic analytics
• the performance of a contract or pre-contractual relations — e.g. communication regarding services

our website uses cookies, which serve to:

• ensure the proper functioning of the website
• analyse traffic
• personalise content
• marketing and remarketing purposes

users can manage or withdraw their consent to cookies through the settings in the cookie bar on the site. detailed cookie policy.

on our website we use third-party tools that help us analyse traffic and optimise marketing campaigns.

google analytics

the google analytics service helps us analyse website traffic and user behaviour on the site. the data is processed in anonymised or pseudonymised form.

google ads

the google ads service allows us to measure the effectiveness of ads and to display relevant advertising to users who have visited our site.

meta pixel

on our site we also use the meta pixel (facebook pixel), which allows us to analyse the behaviour of visitors after they click on an ad on meta's platforms (facebook or instagram) and to optimise advertising campaigns.

we retain personal data only for the period necessary to fulfil the purpose of its processing:

• data from contact forms generally for a maximum of 12 – 24 months, unless a business relationship arises
• analytics data according to the settings of the individual tools (e.g. google analytics)

your personal data may be made available to the following categories of recipients:

• providers of analytics and marketing tools (e.g. google, meta)
• providers of hosting or IT services
• providers of marketing or advertising services

these entities process the data solely to the extent necessary to provide their services.

in accordance with the GDPR, you have the right:

• to access your personal data
• to rectify inaccurate data
• to erase personal data
• to restrict processing
• to data portability
• to object to processing
• to withdraw your consent at any time