cookie policy.

this website uses cookies to ensure the proper functioning of the site, to analyse traffic and to optimise marketing campaigns.

cookies are small text files that are stored on your device when you visit a website. they help us recognise users on their return to the site and improve the user experience.

by using this site you consent to the use of cookies in accordance with this policy.

essential cookies

these cookies are required for the website to function properly and cannot be switched off. they are used, for example, to:

• display the page correctly
• provide the site's security features
• remember your cookie settings

these cookies do not store any personally identifiable information.

analytics cookies

these cookies help us understand how visitors use our website. we use google analytics and microsoft clarity. google analytics collects information such as:

• the number of visitors to the site
• the source of the visit
• user behaviour on the site

the data is processed in an anonymised or pseudonymised form.

microsoft clarity shows us how you move around the page:

• heatmaps — where you click and how far you scroll
• anonymised session recordings — anything you type into forms, e-mails and phone numbers are masked and never stored
• technical data — device type, browser, screen resolution, country

the tool is operated by microsoft and the data is processed under the microsoft privacy statement. before consent is given, clarity runs without cookies — with a temporary identifier valid for a single page view only.

marketing cookies

we use marketing cookies to display relevant advertising and to measure the performance of marketing campaigns. we mainly use:

google ads

• conversion measurement
• remarketing
• optimisation of advertising campaigns

meta pixel (facebook pixel)

• tracking user behaviour after clicking on an ad
• remarketing campaigns on facebook and instagram
• ad optimisation

microsoft clarity

• clarity also reads the marketing consent — microsoft may link site usage data to its advertising services
• without this consent clarity stores no advertising cookies

these cookies are used only on the basis of your consent.

users can manage or refuse cookies through:

• the cookie bar on this website
• the settings of their web browser

the storage period of cookies depends on their type:

• session cookies — deleted once the browser is closed
• persistent cookies — remain stored for a certain period or until they are manually removed

cookies set by microsoft clarity:

• _clck — 1 year, links page views to a single browser
• _clsk — 1 day, links page views within one session
• CLID — 1 year, on the clarity.ms domain
• MUID — 1 year, MR — 7 days, ANONCHK — 10 minutes, SM — session; set by microsoft

we may update this cookie policy from time to time. we therefore recommend that you check this page regularly.

you can find complete information about the processing of personal data in our privacy policy.